How TikTok dictates fashion trends?

how tiktok dictates fashion

TikTok is a short video-making and sharing app that has gained immense popularity worldwide and has taken the internet by storm in the last few years.

The app has 800 million users that are actively using the app worldwide and this is huge.  In Pakistan the app has a crazy following, everyone from a child to teenagers to older ones, everyone seems to have an account on TikTok. TikTok has revolutionized the short video-making experience and is very well-received.

TikTok and Fashion

There was a time when fashion trends were dedicated by Instagram and we used to get to know about anything that is in trend from Instagram. But, after TikTok, the fashion trends are being dictated by TikTok due to its impeccable influence on the youth.

International brands are making their accounts on TikTok because of the influence this app has on people nowadays especially teenage no other app has it. Supermodels like Bella Hadid, have now accounts on TikTok and the fashion industry is taking a new turn with the TikTok being in the equation now. 

In Pakistan TikTok has a huge influence on people with an immense following. These are the way we concluded how TikTok dictates fashion trends:

How TikTok Dictates Fashion

  1. Providing a Platform to Fashion Creators
  2. TikTok has modernized the Traditional Outfits for youth:
  3. Keep you updated with the international fashion trends, creating a global community
  4. Provides a platform for various cultures and subcultures
  5. Different Brands and Designers have accounts on TikTok
  6. Bringing back Vintage fashion

Providing a Platform to Fashion Creators

The app is revolutionizing fashion and the main reason behind that is it is giving an immense platform to digital creators, where they can talk about fashion and show their talent.

These influencers with great fashion sense collaborate with different local and international brands and style the outfits for the audience. The unique fashion sense they have and the stylish trendy looks they create are reflected in their followers.

TikTokers create different looks on different occasions collaborating with different brands and that’s how the followers get to know about the trending looks and they create those looks following the influencers. This gives a platform for small businesses to reach the maximum audience and the users get to know about the affordable brands. 

TikTok has modernized the Traditional Outfits for youth

The youth and modern generation usually run far away from the ethnic attires. TikTok has so many influencers who style the ic outfits giving it a modern touch.

They teach you how to style your ethnic wear in a way that will fit the modern look and will make your look traditional yet contemporary. Youth has started experimenting with the looks of owning their culture and adding the contemporary touch to it and the fashion trends are revolutionized.

The small brands are collaborating with the influencers creating different looks for the youth and the youth is following the trends. On every occasion when you don’t know what to wear and how to style yourself, just open TikTok and search for a particular hashtag and you will find millions of videos on it. 

Keep you updated with the international fashion trends, creating a global community 

TikTok has 800 million users worldwide and has representatives of every culture. Sitting in Pakistan, with the help of TikTok every fashion enthusiast can have access to the latest happenings in the fashion world internationally.

You can watch the live streaming of the shows of international brands like Saint Laurent, and Louis Vuitton on their official accounts. The supermodels like Bella Hadid, and Gigi Hadid and the media personalities like Kylie Jenner who have had a huge impact on the fashion choices of people worldwide are on TikTok.

TikTok has made the access to latest international and national fashion trends easy. Many fashion influencers with a great following recreate the looks of the big stars and then their fashion sense replicates in their followers. That’s exactly how TikTok is communizing fashion. 

Provides a platform for various cultures and subcultures

You will not only find the famous and popular cultural trends on TikTok but it is also giving a platform to people with different subcultures to showcase themselves.

As you will find millions of inspirations to style your Western wear, you will also find Hijab Tutorials and thousands of influencers creating Hijab looks and styling different ethnic and Western attires with Hijab.

That’s how TikTok is dictating fashion trends worldwide.

Different Brands and Designers have accounts on TikTok

TikTok has become the hub of fashion. Every famous national and international brands and designers seem to have a TikTok account.

The account makes it easy for them to share the behind-the-scenes of their show, the making process of the dresses, the styling inspiration of their outfits collaborating with different influencers, ad the live streaming of their shows.

TikTok has made it easy for designers and brands, to keep an eye on the latest happenings in the fashion world, connect with their customers, and let them know what fashion lovers want. Hence it has an undeniable role in dictating fashion trends.

Bringing back Vintage fashion:

The comeback of the vintage and classy fashion looks of the ’80s and ’90s are credited to TikTok.

The high-waist jeans, baggy shirts, and oversized jackets are so much in trend now, they belong to the vintage fashion era that is reliving in this modern era due to TikTok.

Now you see every other celebrity acing the vintage look at the events and this is the exact depiction of the influence TikTok has on fashion now. 

So, these are how TikTok is dictating the fashion world now. The undeniable influence it has on the fashion industry with its immense following worldwide has made the TikTok a hub of fashion. It starts a fashion trend and very soon the trend is seen, liked and followed by millions of people all around the world. It is bringing innovation by providing a platform for young creators with unique ideas. In short, whether you have the app installed on your phone or not, it is influencing your fashion choices of yours with the undeniable influence it has on the fashion industry now. 

About Author

Samar is a Nutritionist in process and besides making you eat healthy she loves to write. She is a passionate freelance content writer and knows how to attract audience and keep them engaged. She has experience in writing health, fashion, literature and lifestyle related blogs. She is also good at writing review articles that help the readers choose the best and knows how to increase your blog's traffic.

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