Generation Clothing Brand

Brand: Generation

Online Store: Click here

Country: Pakistan

Launched: 1983

Generation logo

Generation is the brand addressing the urban cool women and innovating styles. They specialize in providing the modern women of today with cool and casual wear which makes them stand out and gives them the confidence of wearing whatever they are comfortable in.

The outlets have the most amazing sections and collections according to your needs and liking. Their ‘Formal’ collection is a mixture of contemporary style and traditional style and the blend comes out to be super attractive.  Their ‘Classic’ collection is timeless and is for women of all ages, perfect for teens to housewives to working women. The embroideries give the suits ethnic yet modern touch with their delicacy and neatness. The ‘Basic’ collection has the most effortless and casual wear to rock your daily look. The ‘Cottage’ collection deserves all the praise and is very famous for the innovation they brought by hiring the female artists from remote Pakistani areas who bring the rural and the cultural touch from the areas and blend it with modernism and give the best combination of style and tradition. The embroideries are inspired by Pakistani rural remote regions and the Generation puts all the effort and gets their clothes embroidery from the unsung artists of rural areas that are not even allowed to leave their houses but are so talented that their work is famous among all of us.

Generations was founded in 1983 by husband-wife duo Saad and Nosheen Rahman, which was a big risk to take at that time. Women’s ready-to-wear market was not common in Pakistan before and Generations was an innovation in the fashion market and taking that risk paid off so well that the 37 years graph of success is in front of us.